Small Caps, Superscript and the Art of Quiet Emphasis
Small caps and superscript are the two most underused Unicode styles. What each is for, which letters are missing, and where they beat bold script.
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Practical guides to using italic and Unicode text on the platforms where it matters.
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Small caps and superscript are the two most underused Unicode styles. What each is for, which letters are missing, and where they beat bold script.
Read the guideItalic vs script vs fraktur: three Unicode families and three different signals. What each says, where each fails, and how to pick without guessing.
Read the guideUnicode underline and strikethrough are marks stacked on ordinary letters, not substituted characters, which keeps your words searchable.
Read the guideMissing italic letters in Unicode are not a bug. Twenty four letters live in an older block, and a converter that ignores them prints empty boxes.
Read the guideThe Mathematical Alphanumeric Symbols block runs from U+1D400 to U+1D7FF and powers every italic text generator. What is inside it, and what is not.
Read the guideWhy fancy text shows as boxes: font fallback explained, which systems draw which styles, and how to pick styles that survive every device.
Read the guideWhat screen readers do with Unicode fonts: NVDA, VoiceOver and TalkBack compared, and how to style text without excluding anyone.
Read the guideUnicode text is not penalised by search engines, it is unreadable to them. Where styled characters cost you rankings and where they are harmless.
Read the guideStyled text in a LinkedIn headline removes you from recruiter search. Which profile fields are safe, and what actually makes a headline stand out.
Read the guideMessenger text formatting uses asterisks, underscores, tildes and backticks. Which clients render them, and when Unicode is the safer route.
Read the guideItalic text on Threads comes from Unicode in the main composer and native formatting inside text attachments. Which fields take which, and the cost.
Read the guideItalic text on Pinterest is possible everywhere and advisable almost nowhere. Which fields accept Unicode, and why styling a Pin title hides it.
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